The founding of Crownfruit was motivated by the clear need for a dedicated, South East Asian based import company that focused on both global procurement of fruit and meeting the needs of customers within this region. Singapore was deemed the most suitable location to establish an office and service both fruit suppliers and local customers’ within the surrounding countries.

The founders of Crownfruit have decades of experience in cultivation and trading in a variety of fruit-kinds as well as understanding the cultural context of the broader Asian region and the client’s unique needs and expectations. Therefore, Crownfruit was established to grow and enhance both global suppliers and local customers experience of the broader Asian market.